Wow-what a year 2021 has been. Despite suffering damages from the pandemic, marketers were able to survive, thanks to SEO.
Although we are about to talk about SEO, we might not be talking about the conventional SEO we knew.
We know you are having a hard time understanding what we mean to say. But, just stick with us for a few minutes; everything will be cleared.
We know what SEO is and how it works. But looking back at 2021, we can hardly say, SEO has remained the same.
From organizing search results to avoiding any kind of misinformation in Google’s various updates, marketers have had to cope with plenty of changes.
Of course, this is nothing new for SEO. SEO has always been this dynamic. But this time, SEO has certainly changed to the point where even the marketers are shocked.
That being said, let’s look at what SEO has in store for the 2022 calendar year.
User Intent Is Prioritized Over Keywords
When you are strategies for SEO in 2022, it is important that you add User Intent to your plan. At the same time, this might not be an SEO thing where metrics and data mat5ter. User Internet is more about people searching the web for specific answers.
Your job as a digital marketer is to ensure users get what they are looking for. This is where you might find it difficult to create personalized content for every user. The best way to achieve this is by targeting query-based content.
Besides that, Google has already shown its intentions to expand AI-driven and intuitive results. However, we cannot see this happening this year. But, still better be prepared for it.
Users Are Relying More On Voice Searches
It’s been quite a while for voice searches to be on the radar of SEO since Google has been improving its Voice Search technology.
Since the advent of the pandemic, voice searches in the home have increased. In fact, users have become more dependent on smart home devices to get those quick answers.
Seeing how people are voice searching most of their queries, Google is trying to offer them accurate information.
The same can be said for websites. Instead of having a search bar, visitors prefer to have a voice search bar. Though this trend has just started and hard;y affects your SEO rankings, when we know it will become a big thing in the future, why not take the first-mover advantage.
If your website lacks voice search integration, ask your developer to work on it today. And if you have a WordPress website, you can simply add a voice search WordPress plugin. Download the plugin from thenewpiratebay.
Google Discover Optimization
Google Discover – How many of you know about it? Or, how many of you have noticed a new section in the SERPs?
Google Discover is a feed that collects all the relevant searches that users generally look for and place them on the top of the SERPs.
As a digital marketer working to improve online visibility, it has given marketers new opportunities to improve search visibility.
If you are trying to rank for Google Discover, ensure that you have high-quality original images in the search listing. Once that is over, you need to keep creating relevant content that matches the needs and interests of your audiences.
Pay Attention To How SEO Is Changing!
As we turn pages to another year, it is important to see how SEO changes and start formulating digital marketing strategies for the next twelve months.
The trends we have talked about above are game-changers. Every trend has the potential to disrupt how we see SEO in 2022. So, if you want your SEO strategy to perform well, ensure that you incorporate these changes.
While SEO is quite easy to follow through, the new changes make it hard even for marketers to formulate a plan.
That being said, if you are facing any problems in coming up with the right digital marketing strategy, contact us. We will be happy to guide you.