Selling a product isn’t the same as selling a service. The approach used to sell a service demands a different approach. Marketing a product involves creating a campaign, executing it, and letting the product sell itself. On the other hand, marketing service doesn’t revolve around focusing on the product features. Instead, it’s all about marketing yourself. It also involves marketing your team’s ability to have a task or job done. Here are a few tips and tricks to consider when marketing your service business.
Leverage on Incentives
Customers want incentives. So, reel them with more and more incentives. Remember, others are doing it. So, to be competitive, offer incentives. Offer them special promotions. You can also leverage on coupons. However, you should balance the needs of your customers and their perceptions. This can bring you more customers and improve your business’s overall productivity.
Keep in Touch
Keeping in touch with those loyal clients of yours can be the real deal. Look for a better way to reach your customers. However, be sure not to piss off your customers. Look for a way of communicating with them in a good way. Don’t overdo it. Have a courteous customer care desk.
Use Social Networking
Social networking is another sure way of marketing your service. So, take your game to social media platforms. Create powerful pages on platforms like LinkedIn, Facebook, Twitter, etc. Respond to customer quarries on these pages. Post fresh content. Share your service offering.
Business Cards
Who told you that business cards are a thing of the past? In fact, these cards are practical and effective. They can be valuable when it comes to marketing your business. Design the best business cards. Leave them at lobbies. Give other business owners your cards. Take them to network events.
Don’t Ignore the Community
Neighbors can also make your business grow. So, don’t ignore them. Bring them on board. In particular, engage in community affairs. Get involved in community things. Consider embracing cooperative interaction. Treat them with respect. They can refer clients to your company.
Consider Getting Featured In Local News
Consider getting featured in news. This is like getting free marketing for your company. Sign up for news conferences. Donate to a charity organization. Hold community events. These are some of the most effective ways of getting into the news and reaching more customers when it comes to MAAS.
Base Your Competition on Value As Opposed To Price
Base your focus on delivering value as opposed to price. Don’t get entangled in price wars. Focus on value. Create value for your customers. Use a bundling strategy when dealing with your customers. Offer quality services. Talk to your customers nicely. Explain to them why certain things cannot be offered at a certain price.
The Bottom-Line
If you want better results, understand how to market your service business. Master the art of selling yourself. Market your team’s ability like a guru. Remember, the competition out there is so stiff. The above tips and tricks are all you need to market your business service like a pro.
