Everyone starting a new business has had to contend with the same struggle. What do you call it? In the past, many new business owners went with arbitrary names that were sentimental to them. They may have used the initials of their children or the title of a book they loved. However, in 2021 that is no longer a wise choice.
Today, because everything happens online, you need to focus on what will practically drive online traffic. As such, using a business name generator can help. A business name generator takes the industry along with your specific niche and finds different combinations with available domain names.
Sounds uninspiring? It doesn’t have to be. Here’s what you need to know.
Business names in 2021
If you look at some of the biggest companies in the world, you might notice something strange. Amazon has nothing to do with the rainforests. Facebook has nothing to do with libraries. TikTok is not selling clocks. Going by these examples, you might think that choosing a name that just sounds goodwill works for you.
However, those are outliers for a reason. Each of them introduced a new innovation into the world. They had something that no one else did, and so it did not matter too much that their names did not exactly specify what they do.
Your business, on the other hand, is likely one of the thousands or even millions. You are providing a specific service that other businesses like yours do not provide. Alternatively, you are simply doing it better. Either way, it is easy for you to get lost in the crowd.
When people search online for services, they will immediately notice those services that are named for what they do. “San Diego Law Firm” is the exact answer to the search question of someone in San Diego looking for a lawyer. You can certainly find catchier names, but the utilitarian one will get the first click.
Sentimentality is unhelpful. This is why generating an automatic name may be the best solution.
Business name generators
How do business name generators work? You simply input a word or a phrase and the tool generates a wide range of names including those terms.
You will get a fair number of options which are little more than a description of what you do. However, you will also get some options that use alliteration, trending terms, and adjectives which add a glimmer of excitement.
By choosing one of these names, you can be sure that your business name will be SEO-friendly. Your domain name will reflect exactly what you do. When people search for your services, your website will be among the top contenders for their attention.
What about personality?
Is there space for some personality in your business name? Some of the names generated will speak specifically to you. They may bring up certain characteristics of you and your business. Alternatively, they may just sound good to you.
There is room for discussion when it comes to creative professions. Creative business owners need to inspire potential customers with their creativity. In these cases, the practice of choosing the most descriptive name may not be the best idea. However, the business name still needs to reflect the industry in which you are working.
If this is the scenario you find yourself stuck in, use a business name generator to come up with some ideas. Then try and riff on them with your own personal touch. You will come to something that is both practical and creative, positioning you as the perfect person for your customers to approach.
The domain name
Of course, you should only choose a business name if the domain name is available. If it is already taken, then start over. This is true even if there are different extensions available. The .biz might sound nice, but it will always be second place to .com. You also don’t want to be mistaken for other businesses.
With domain names, the shorter the better. People no longer manually type in URLs, but they notice them in search results. They will judge your business partly based on your domain name. Certain extensions will also go straight to spam.
Domain names do not cost a lot, but there are people and companies that buy out domain names to sell them at raised prices. If your only option for a certain domain name will cost you thousands of dollars, it’s not worth it.
Naming your business in 2021 can be an uninspiring exercise. Using a business name generator to name your dream business does not sound like fun, but it will get you the results you need in order to increase your online presence and brand awareness.
