How Does Google AdSense Calculate Earning – Are you a Google Adsense publisher? How are you paid by them? How is the calculation set by Google Adsense, so you are entitled to pay?

What if the AdSense ad is not clicked, does it still get payment?

Those are some questions that often arise from several people, both of which have been received by Google Adsense, or even those who do not have a Google Adsense account.

What is special about Google Adsense, so many successful people generate hundreds to thousands of dollars a month. How come? How is the payment details? Well, I will explain one by one in a simple language and hopefully, it can be understood.

Google AdSense Calculate Earning

What is meant by Adsense Publisher is the person who has the right to serve ads from Google, After getting approval from Google about the criteria and conditions to become a Google ad publisher from Google Partners (such as YouTube and Blogspot) or on websites or blogs outside of Google partners (. com .net .org .tv).

It is clear that an Adsense publisher must have a video uploaded on YouTube or have a website or blog, where Google Adsense ads are displayed. Of course, you have to follow the policy (TOS) from the Google AdSense.

Read More:

How Does Google AdSense Calculate Earning

Now, how are you paid by Google Adsense? Google AdSense has its own calculation in setting fees for ad publishers. Google offers several different options for variations of ads that might be displayed on the delivery page.

Types of ads in Google Adsense include:

  • Text,
  • Image,
  • Multimedia,
  • Flash,
  • Video,
  • Animated Image Ads,
  • Audio,
  • Unit Link

Here I will explain only the most important things or parts in Google Adsense calculations, at least we can know a little.

1. CPC (Cost Per Click)

The term CPC is used to calculate a cost per click. Cost per click is determined by the advertiser CPC for each advertiser is different, some are willing to pay more than other advertisers depending on what advertised.

We do not know how much is the CPC Value, only Google and the advertiser concerned who knows the CPC value for each ad unit is different from one another depending on certain keywords.

2. CTR (Click Through Rate)

The term CTR is used to calculate the number of ad clicks and divided by the number of ad impressions. So if the ad is shown on a web / blog 1500 times and gets 12 clicks, the CTR is 12/1500 = 0.008 = 0.8%

3. CPM = Cost per Mille

Cost per mille (CPM), also called cost per thousand (CPT), so CPM and CPT mean the same, ie, AdSense publishers will receive payments based on calculations per thousand impressions of the page.

Read more Best High Paying Google Adsense Alternatives 2018

4. RPM (Revenue Per Thousand Impression)

Average income that can be obtained from every 1,000 impressions. For most Adsense Publisher, the RPM earned between $ 1 – $ 5, depending on the region, type of content, and relevance of the ad. RPM itself classifies in 3 things, like the one below:

  1. RPM Query =Revenue Queries per thousand impressions (RPM) are calculated by dividing estimated earnings by the number of queries reported, then multiplying 1000.
    RPM Queries = (Estimated earnings / Number of queries) * 1000
    For example, if you generate an estimated query of $ 60 out of 15,000 query, your RPM query will be equivalent to ($ 60 / 15,000) * 1000, or $ 4 00.
  2. RPM Pages Page = revenue per thousand impressions (RPM) is calculated by dividing estimated earnings by the number of ad requests made, then multiplying by 1,000.
    Page RPM = (Estimated income / Number of page views) * 1,000
    If your estimated income is $ 0.15 from 25 page views, your eCPM is equal to ($ 0.15 / 25) * 1,000, or $ 6.00.
  3. RPM Ad Requests Ad = Request revenue per thousand impressions (RPM) is calculated by dividing estimated earnings by the number of ad requests made, then multiplying by 1,000

There are many other terms in Google Adsense calculations that determine the amount of payment to Adsense Publisher, if you want to learn more, you can open the source link. Based on official sources

Without AdSense, Ad click,  Will We still paid?

So from various questions, what if our ads only aired without anyone clicking, what was paid too? Yes … we are still being paid based on what has explained above. indeed the biggest is if there are those who directly click on the advertisements that are displayed, but other calculations as determined by the Google AdSense must still be considered.

So the more visitors who come to our blog, the more potential dollars will be generated, this applies also to Youtube, More Videos viewers more ads display, the greater the hopes of the dollar earned, even though the audience does not click on the ad what you play.


Disbursement of funds from Google Adsense after our income collected 100 dollars, how to get it is also fairly easy, Google Adsense provides several payment systems, can be through checks or by bank transfer (wire) to use western union facilities. check here Calculate income by salary calculator

So Do You Understand How Does Google AdSense Calculate Earning? Interesting is not income from Google Adsense? SO Are you interest to be a Google Adsense publisher? Hurry up the list … Everything is free !!

Manoj Chakraborty
Hi, I am Manoj, I write tech articles to solve problems. here on techpanga, you will get tech related tricks and tips


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