Kartra is an existing marketing tool that is mainly used for e-commerce businesses. Since it has been launched, the popularity has spread widely, especially now that they are relaunching it as an all-in-platform for marketers.
Mike Filsaime and Andy Jenkins are the creators of Kartra. They are both marketers, and they introduce this tool because they felt the need to improve an all-in-one SAAS process for internet marketers. After several months, the launch became successful. But what is Kartra in the first place? Right now the product is being utilized as an internet marketing tool by a lot of businesspeople. They believe that having the tool helps them sell everything from courses to software to prints.
Amazing Features that Define Kartra
After the relaunch, Kartra was known as more than just a shopping cart software It is something else users became excited about. It has improved immensely and is still developing more useful features. Some of these features are:
1. Customizable Pages for Marketing
You can easily build a multiple-step sales funnels, sales pages, opt-in forms, and product pages.
2. Excellent Email Marketing
The email marketing feature is efficient so that autoresponders can create full-blown drip campaigns and individual blasts.
3. Rich Membership Sites
You can create your complete membership portal with various membership levels and subscription tiers as you keep your target market engaged.
4. More Flexible Shopping Carts
Kartra was once a shopping cart software, but now it’s more flexible and features excellent tools as one of the best shopping carts all over the internet. It can set installment payments or lump sum, offers coupons, upsells and downsell, amazing checkout pages, subscriptions, and full affiliate support.
5. Sales-Driven Auto-Marketing Sequences
With its drag-and-drop builder feature, you can easily launch many sequences that trigger relatable communications to clients and leads to particular actions they can use while guiding them directly to the sales funnel.
Other features of Kartra includes live chat, 360-degree analytics, affiliate management, inbuilt video hosting, efficient split testing, and tons of templates.
How Does Kartra Work?
Kartra allows you to do the same things you can do with Clickfunnels. But, the method of accomplishing it is not the same. Kartra helps you create customizable pages that are more authentic, diverse, and marketable. It’s like choosing to invest in an in-house team of marketing gurus who can do all the important work to make your business grow.
Clickfunnels, on the other hand, is task-oriented. Kartra, for its part, chose a goal-oriented method to get things done more effectively for marketers.
Main Difference Between Karta and Clickfunnels
With the use of the Clickfunnels tool, you can opt to design a sales funnel page. All you have to do is start the platform, click some important buttons, and add your landing page, sales, and order pages to complete the process.
With Kartra, you need to do the reverse. Instead of creating sales funnels, you have to take note of what you intend to do with the sales funnels. For instance, most sales funnels end at the thank you page. When using Kartra, you will start from a thank you page and work your way back to the landing page. The methods involved are considered uncommon and may require a learning curve, a lot of reading, and practice.
Let it be put on record though, that both tools are very effective and user-friendly. They are like older siblings who hold your hand as you walk through your marketing journey.
Who Wins the Kartra vs Clickfunnels Debate?
Clickfunnels is known to be a SAAS based marketing tool designed to help businesses build their sale funnels with just a few clicks of a button. It uses a task-oriented process which focuses mainly on capturing leads and turn it into sales.
Overall, no one beats the other. Both have their distinct sets of advantages, and many would prefer using both of these marketing tools. At the end of the day, these tools can only take your business far and create a lucrative stream of income. However, take note that your business still needs excellent services, products, and a unique selling point to make it a success, no matter what strategies you are using.
Karta and Clickfunnels are like apples and oranges. They are both great to work with, intuitive, and very helpful.