While Facebook’s advertising platform can be powerful, there are some questions that you may have about it which can throw you off track as you try to use it to reach your target audience. In this article, we’ll answer five of the most common questions about using Facebook ads, so that you can get straight back to what matters – reaching the people you want with the information you want them to see.
While Facebook ads can be effective, it’s not always clear what works and what doesn’t when using them. While there’s no right or wrong way to use them, there are some best practices from Melbourne Marketing Agency – Impressive Digital to keep in mind that will help you get the most out of your advertising campaign. Let’s take a look at 4 common questions about using Facebook ads and answer them once and for all!
1) What are Facebook ads?
Sometimes called Facebook ads, Facebook Marketing, or just FB ads by those in the know, Facebook ads are a form of online marketing that allows you to create targeted advertisements and run them on your target audience—meaning people who like similar pages to yours.
In essence, it lets you get your message out to more people than ever before.
2) Do I need a page for my business?
Do you own a business? If so, it’s likely that you already have a Facebook page. Even if not, consider creating one to connect with your customers and community.
Pages can be used for any brand or company, from businesses to nonprofits, as well as local governments. Your page will appear on your personal profile as well as in search results when people look for your business on Facebook.
3) Who can use ads?
Anyone can set up an ad campaign on Facebook. The only requirement is that you are 13 years or older and have a valid credit card or PayPal account (you don’t need to pay until you launch your ad). This makes it incredibly easy for small businesses and individuals to start running ads immediately. In fact, a recent survey found that 72% of small businesses use Facebook for advertising.
So, what type of business owner should run ads? It doesn’t matter if you own a large corporation, drive for Uber, or do social media marketing for a startup – as long as you meet the age requirement and have some budget to spend, there is no reason not to try this form of marketing.
When should I advertise? For the best results, post between 8am-12pm Eastern time on weekdays when people are more likely to be online browsing social media than they are watching TV at night.
4) How do I create an ad?
You can create an ad by going to Create Ad in your Ad Account. From there, you’ll be able to select what type of campaign you want to run (i.e., page post engagement, mobile app installs, website clicks) and create an image for your ad based on your best practices.
Clicking on the Create Ad button will take you through the set-up process step-by-step. After setting up your campaign, it’s time to review the ads that are eligible to show as part of this campaign. If no ads show up in the box below Review Eligible Ads, then either no ads are eligible or none have been created yet – if this is the case, click Newest and start creating some!