Your business name is what the general public will know your company as. It’s what you’ll use to develop business relationships. It’s imperative that you have a business name that reflects the purpose of your company in a way that makes people want to do business with you. Using a business name generator, such as Namify, may be beneficial to help you come up with ideas about a name.
When you think about companies that you remember, you’ll find that they all have names that are easy to remember. One challenge that new business owners have is coming up with a name that your customers will be able to remember and that shows them the purpose of your company.
Consider Your Target Market
The target market for your business may impact what business name would be suitable for your company. You need something that will attract people who are likely to want your goods or services.
Edgy names might be more appropriate for a younger crowd. More reserved names would be better suited for an older crowd.
If you want to appeal to a wide demographic, try to think of something that falls in the middle so that you can attract people from all walks of life without alienating any one group of people.
Ideally, you’ll stay away from politically charged names unless your target group falls solely into one specific political group. Namify can help you to come up with a suitable name for your company.
Think About Local Appeal
Appealing to people who are near your business is important, especially if you’re offering a service or goods at a brick-and-mortar location.
Even if you plan on expanding beyond the local market, it might behoove you to have some local tie in your name. This doesn’t have to be an obvious tie; however, it could simply be a nod to something unique to your area.
While this isn’t the actual business name, the company’s website might also pull in the location. Adding a city or location to the company’s name on the website could bring in more customers. For example, a heating and air company in Lafayette, Louisiana may choose to add “Acadiana” to the website to tie in the general area.
Find Something That Sticks
The business name you choose should be easy for your customers to remember. For some businesses, using a generic term with an added flair might be beneficial.
For example, a fish market on the Gulf Coast might be named “Crescent City Fresh Seafood” or an urban clothing shop may be named “Drippin’ Threadz.”
Use a Business Name Generator
Namify is a good place to start if you can’t think of a name for your business. It may provide you with the ideal name for the company. Of course, you can always switch it up some if you like the concept of the name but think that it needs to be finetuned.
Ultimately, you have a choose a business name that you can proudly represent. This is how your company will be remembered, so try to come up with something memorable. Once you have the name decided, you can work on getting the catchphrase and logo set.