More than 25 million businesses across the world have Instagram profiles. It speaks volumes of the efficacy of this platform. The platform is widely used as the right channel for promoting brands, services, and products, and employee involvement.
The vast outreach of this podium has completely changed the dynamics of Instagram marketing for varied businesses. Even competition is quite extensive on this channel. As such, marketers are putting in their best in beating rivals.
Marketing strategies for Instagram are a set of processes, actions, and goals defined by different businesses. Creating authentic, relatable, and creative content is the key to effective Instagram marketing.
Nevertheless, there are other important areas of focus. Let us look at them and see how they can help businesses gain maximum output from Instagram
1. Optimizing Instagram Profile
Since its very inception, Instagram has served as the perfect source for sharing images and videos. The platform boasts of more than 800 million active users.
This means businesses need to work incessantly towards grabbing more customers for their products. What next? Remember, the site also boasts of a large number of influencers with massive followers.
Considering the whopping numbers, it makes sense for businesses to have the right plan in mind. It will not stop them from becoming the most influential brand.
Since Instagram bios are the first thing the users see when they get on to a business profile, it works to have the bio completely optimized. Businesses should build a captivating, engaging, and informative bio if they want to involve them.
2. Increasing Followers
This is one of the best marketing strategies for Instagram. Without the right amount of followers, it can get very difficult for businesses to get their posts seen. The absence of followers means no increase in sales either.
Starting from zero might be intimidating for the ones who are new on Instagram. The process might be a long one, but it will bring the desired results. For example, if you are dealing with hiking equipment, target a brand that entails adventure.
This way, you will be catching the attention of the followers of that brand. And they will start following your brand to find hiking and adventure tools and equipment of the right quality. As simple as that!
3. Create Engaging Videos
Now, this is something you might already be aware of. There is nothing more appealing when it comes to marketing than the use of promotional videos. Sharing the right videos can bring in 3x more internal links than the written posts. So work on it.
Instagram comes loaded with super-easy video editing tools and features for creating shareable and fun videos. You can even use InVideo for producing short formatted content at a speed that matches this mobile and video-first era.
4. Define Your Objectives Clearly
Remember, all social media channels are great tools. Nevertheless, you cannot use them effectively if you do not know what your objectives are. So, work on defining your goals.
Instagram marketing might be different for different marketers, depending on the objectives they are looking to achieve. Are you looking for new leads, or do you want to increase your brand awareness?
Is making sales your target or establishing the brand as an industry leader is what you want? Be clear with your objectives to achieve Instagram marketing success.
5. Go Live
Live video streaming should be a priority when using Instagram for Marketing Strategies. And yes, Instagram features a live broadcast facility. Users simply love video streaming, and brands use it to their advantage.
Live videos will give you the scope of connecting with audiences in real-time. They will comment on your broadcasts. Responding to these broadcasts is a way of acknowledging the users.
User involvement metrics will increase this way. Live streams can also be used for demonstrating new services and products. They can also be targeted towards giving a detailed tour of your business facility.
6. The Color Palette Is Important
If you want your Instagram profile to be successful, do not forget to select a colour palette for all videos and images. Yes, you heard it right, videos as well. Select colour pallets help in creating distinct styles.
Get your brand colour in mind, along with the style of the visuals. Work on making your Instagram content completely aligned to the overall brand colours and aesthetics.
7. Visuals Are the Catch
The users on Instagram will immediately act if they recognize your brand easily, even when miles away. For this to happen, you will have to follow some rules. First of all, work on creating visuals consistent in quality and style.
Next, choose the right colour schemes and stick to them. Use the same filters again and again if you are at all using them. And last but not least, avoid overcrowding captions and images with text.
Executing these steps well will help your brand grab success in moments. So, try being creative. Avoid snapping an image, using a filter, and get going with it. No, create something exclusive that catches instant attention.
8. Targeted Ads Work Wonders
You are running a property business. Use real estate marketing flyers effectively for reaching prospective customers on Instagram.
Using parameters like location, gender, and age for selecting an audience can be of good help. Take one step further and target audiences by factoring in their interests.
9. Partner With Other Brands
Partnering with the other brands will help you in reaching target audiences and in getting more followers.
Building strong relations with the other brands will also help in creating joint Instagram marketing campaigns. Remember, these are very effective.
10. Keep Posting
No matter what the situation is, do not move away from posting content regularly. Consistent one to two posts daily will keep the feed relevant and fresh.
Further, you will have greater scopes of attracting eyeballs to your brand.
Relying completely on site-traffic will not get you anything. Instead, work on marketing strategie for Instagram. It will bring you desired results in no time at all.