In this age of social media, it is only natural that social media marketing (SMM) is a living and thriving phenomenon. As an increasing number of entrepreneurs, companies, and organizations are adopting SMM to reinstate and solidify their online presence, it is further boosting the stand of social media marketing in the industry.
Social media marketing is a form of digital marketing that leverages the power of social media channels to accomplish business goals. And, these goals could be anything – connecting with the target audience, increasing sales, boosting profits and ROI, driving traffic to the website and creating brand awareness.
SMM involves both creating and sharing innovative and unique content on social media platforms to attract potential customers while retaining the existing ones.
The content could be text, images, videos or podcasts – pretty much any interactive form of content that could get your target audience hooked to your brand. No wonder why digital marketing certifications are becoming so popular today!
The rapid adoption of emerging technologies like AI, ML and IoT, and the growing popularity of social media channels in 2018, made it a landmark year for social media marketing.
The craze for SMM keeps building and giving rise to new trends over time. For instance, in 2019, digital marketers just cannot ignore the importance of including video content, influencer marketing, micro-moments, live streaming, SM stories, voice searches, AR and VR marketing, content personalization and rich lead profiling within their SMM strategy.
10 Tips to Improve your Social Media Marketing
Although social media marketing is the new hype in the industry, it can both make or break your brand. If planned and implemented correctly, SMM can be the greatest tool for brand building, but if you adopt a carefree approach, it will be a waste of time and resources.
The secret to creating a successful social media marketing strategy is to analyze your business, goals, and objectives, and then take a stepwise approach to it.
To make your job a little easier, we’ve created a list of 10 tips that can skyrocket your social media marketing campaign!
1. Identify and set your goals
Any wise marketer will tell you that the first ingredient to creating the perfect marketing strategy is to identify your business goals. SMM is no exception. When brainstorming about your goals, make sure to use the SMART approach:
S – Specific
M – Measurable
A – Actionable
R – Relevant
T – Timely
By setting to-the-point goals that are relevant to your industry, and are both actionable and measurable, you can never go wrong. Also, just setting goals won’t suffice; you have to set deadlines and timelines for them as well. This allows your brand to stay responsible.
2. Identify your audience
No matter how concrete a message you send out, it will amount to nothing if you do not aim it at the right audience.
The key to happy customers is personalization. Every customer wants products/services that can address his/her pain points and needs.
Thus, before creating SMM strategies, it is crucial to know who you are targeting and what will resonate the best with them. For this, you must segregate your customers into various buyer personas.
3. Leverage the right SM channels
There is a host of social media channels out there. That doesn’t mean that you will have to make use of every single one of them. You must choose the right fit for your business and brand. Try to figure out where (on which SM platforms) your target audience is spending most of their time.
Alongside this, see where your rival firms are the most active. Once you find out the primary target channels, you can create your social media marketing strategies to custom fit specific SM channels. Facebook, LinkedIn, Twitter, Snapchat and Instagram are some of the popular ones right now.
4. Design your content with your audience in mind
Who do you create your content for? Your audience. So, isn’t it right to say that whenever you create your brand’s content, you should design it around the specific requirements of your target audience?
As a brand offering quality products/services, your content should be such as your audience can relate to it. It must provide insightful solutions and answers to their queries and problems.
5. Be consistent
When it comes to social media marketing, consistency is pivotal. Just randomly posting blogs/articles/videos won’t help you create a strong brand following online. You must deliver consistently. Creating a social media calendar helps.
This way, you know when you must post what deliverables. Not only does it keep you on your toes, but it also allows your followers to understand your social media pattern.
6. Reach out to influencers
As we mentioned earlier, influencer marketing is a huge hit today, reaching out to influencers and collaborating with them isn’t a bad idea. By connecting with influencers who are in sync with your brand goals and objectives, you can solidify your brand’s image online.
People have started putting their faith in influencers since they are the ones who offer honest reviews about brands and their products/services. Why not use it to your benefit?
7. Make use of SM tools to automate your posts
Keeping up your social media presence requires a combination of time, patience and dedicated efforts. Since you have to be consistent in your SM efforts, you can save your time and energy by using various automation tools.
Also, these can schedule your weekly SM posts and automatically publish them when it’s time. Buffer, Hootsuite, Sprout Social, MeetEdgar and BuzzSumo are a few automation tools that can help you schedule and automate your SM posts. Also, they allow you to respond to customer messages and requests promptly.
8. Take active efforts to engage your audience
To build a thriving social media presence not only requires posting engaging content regularly but also interacting and connecting with your customers and followers.
This requires you to respond and react to customer comments, mentions, queries and shares. Participating in customer conversations makes them feel valued and listened to. Likewise, you can also tag particular customers who you think will appreciate specific kinds of posts/information/offers the most.
Using relevant links and trending hashtags also goes a long way in keeping your audience updated about your business and the latest trends in the industry.
9. Monitor your progress
After you’ve created and established a well-implemented SMM strategy, you must measure its success by closely monitoring your followers, CTRs, website traffic, downloads, leads and likes/shares/mentions/comments.
Furthermore, there are many tools, such as SocialMention, Facebook Insights, Google Analytics, Twitter Analytics, and Bitly, to help you measure your social media metrics.
10. Do not overly ‘sell’ your brand
Nobody likes a narcissist, and you certainly don’t wish to seem like one. While subtle and clever promotions of your brand are commendable, customers don’t like brands that are all about themselves. Social media is all about engagement and interaction. It is as much about your customers as it is of your brand. So, whenever you create your SM content, make sure you do not seem too pushy.
We’ve revealed to you the 10 ingredients for creating the perfect social media marketing strategy. However, if you wish to implement these successfully, you must be well-versed in the field of digital and social media marketing.
Confused about where to start? Take up a digital marketing course today!