Whatever the product or service, there at subtle and not so subtle ways for online companies to market what they’re offering. Over the last two decades, online business and retail have become far more profitable than traditional main street storefronts. Of the two largest publicly traded retailers in America, two started as entirely digital enterprises, while the other has focused the bulk of their activity to online in recent years.
Walmart now sells more products online than any of their physical stores combined, while Amazon has gone from selling books to selling practically anything and everything, including digital entertainment such as music, TV shows, and movies, which they also now produce. Not far behind in the entertainment stakes are online gaming and gambling, generating billions in revenue each year. But what are the most important techniques they use to generate custom?
Social Media Marketing
Back in the day, it was billboard or newspaper adverts. Then it was TV commercials. Now the biggest platform for marketing any goods or services is undoubtedly social media, with more than 3.8 billion global users, forever changing the digital world around us, along with the information we share and consume.
These days, if a company doesn’t have Twitter or Facebook accounts consistently posting something about themselves, to all intents and purposes, they don’t exist. That’s how powerful and influential social media has become, especially amongst the younger generations, who have grown up with the most popular platforms at their fingertips.
People now spend more than three hours each day using the most popular social media platforms, which is a huge captive audience for marketing purposes. Companies can showcase who they are and what they do, promote products, have conversations with both new and potential clients, build an important customer service presence, and even have a little fun.
Interestingly, aside from browsing for news, sharing images or thoughts, and perhaps debating their opinions, studies have shown that more than 50% of users rely on social media to research products. Smart management of social media channels can massively increase both awareness and custom for companies, particularly when targeting key demographics.
No Deposit Casino Offers
These days there are literally thousands of online casino sites around the world, which are all part of an online gambling market estimated to be worth $66.7 billion in 2020 alone. Given there’s also plenty of competition for business, gaming sites are quite literally falling over themselves to attract new players.
Indeed, the amount and variety of promotions can be as varied as the selection of games at any given site, although every online casino has their own particular ways to encourage visitors through their virtual doors. The most common offers are mostly linked to your initial deposit, whether matching or boosting that deposit amount with additional funds.
However, such offers would also imply that your confident enough to make a deposit in the first place, without actually having tried any of the games. However, another approach is no deposit online casino registration, which can often be accompanied by free cash to try different games. Instead of cash, some casinos offer players free spins on slot games.
Given that many of the online casino review sites can be skewed, either by review bombing from users or by sponsored posts that are little more than an advertorial, there’s actually no substitute for personal experience. By taking advantage of no deposit registration at an online casino, you can check out the games and overall quality of each site for yourself.
While some online stores and services offer immediate incentives to grab the attention of new customers, others are more interested in building long-term relationships with their clients, putting carefully planned strategies in place that encourage repeat business. This is actually an approach that has worked well at traditional small businesses for many decades.
An interesting market research study published by Harvard Business Review back in 1995, still remains entirely relevant more than 25 years later. Even in an increasingly digital age of online shopping, the most loyal customers of any company are also the most profitable, while they are also more inclined to pay premium prices and refer additional new clients.
The whole point is that instead of blowout sales or one-off promotions, rewarding loyal customers with something they’re actually interested in, usually tends to build a stronger and more lasting relationship. That could be offering valued new customers a discount on products they buy regularly, maybe some useful gift items based around their shopping habits.
Of course, loyalty rewards can also be an interactive tool that encourages increased participation and spending from customers. Some strategies involve earning points, which can be redeemed for discounts or gifts. These can work extremely well for both the business and the customer, providing the customer is getting something of interest and value.
Referrals from Existing Customers
Establishing trust and a strong reputation can take years for any company to accomplish. All that accumulated trust and Reputation Management Software can also be used as one of the most powerful marketing tools because even the techniques already mentioned will struggle to compete with great word of mouth and positive recommendations.
When a potential new customer has been referred to a company by family or friends, there’s already an increased level of trust and confidence established. Not only does that increase the likelihood of them buying something, it can also boost the value of their spend and the chance that they too will be just as satisfied as the referees, thus making referrals of their own.
Nothing can beat the honesty of and integrity of an unprompted referral from an existing client, while it can also be a great source of pride for the companies being recommended. However, companies can also become more proactive themselves in seeking referrals, exploring the full power of recommendations and even encouraging them.
That’s why we often see online companies asking customers to leave positive reviews and feedback. Some companies are even a little more direct with leveraging the potential of referral business, offering incentives and rewards to clients who provide referrals, such as discounts or exclusive offers for the client and the people they recommend.
All the techniques mentioned have proven hugely successful, especially when marketing campaigns using each has been targeted at specific audiences. Sometimes these techniques may be used individually, other times they will be combined for an overall effect, although this all goes to show that there’s no better marketing tool than the internet itself. The online age is now part of our everyday lives and what’s more, it’s here to stay.